Google said it was starting to experiment with beacons to improve its algorithm. Google is investigating how to use Bluetooth Low-Energy (BLE) beacons for in-store analytics and store visits. In fact, Google has an ongoing BLE beacon pilot that should eventually help people who operate in smaller locations and businesses by ensuring that Google obtains and provides the most accurate and accurate location data for the least effort. Advertising Continue reading below 5. How many store visits are incremental? Although most shopping takes place in person at a physical location, digital channels – especially paid search – still play an important role in the search and purchase process. Google wanted to quantify the substantial offline impact of mobile search ads on a business.
Google therefore conducted a fax list study of the top 10 US big box retailers (including Target and Bed, Bath & Beyond) to determine the number of incremental store visits. What Google found was that, on average, the number of incremental store visits generated by mobile search ads actually exceeded the number of online purchase conversions. The study essentially revealed that these store visits would never have happened otherwise, without the influence of mobile search ads. 6. How do I access store visit conversions? Store visits have been made available to more than 1,000 advertisers in 11 countries so far, and Google promises more will soon have access. If you want to start tracking store visits, you can contact your account manager.
Advertising Continue reading below Not all businesses can track store visits yet – there are a few requirements. You have to: Have multiple physical stores in an eligible country. Receive thousands of ad clicks and many store visits every month. Link a Google My Business account to your account. Enable location extensions. Where can you view visit conversions? Conversions related to store visits will be added to the All . If you haven't already, you'll need to add this column to your reports: Store visits are available at the campaign, ad group, and keyword level and can be segmented by device. Google provides step-by-step instructions here.