cost per user by 89% and increase the number of new GoClub members by 83%. 3) GoPro: take advantage of user-generated content GoPro is one of the most successful companies in social media marketing , with a legion of fans who love to document all kinds of adventures. More than 6,000 videos tagged “GoPro” are uploaded to YouTube every day, and the brand's channel has more than 10 million subscribers. 10 examples of gopro marketing strategies Nick Woodman (Founder & CEO of GoPro) surfing the waves with a GoPro camera 10 examples of gopro marketing strategies Photo of Travis Rice, one of the 20 most influential snowboarders
The great secret of GoPro's success is creating a community around a series of shared values and making the most of the content created by its Clipping Path users, which they encourage through contests such as the “ $1 million challenge ” (one million dollars for the creators of each of the videos included in its year-end compilation). 4) Women's Secret: create a loyalty program Keeping your current customers is much more profitable than generating new customers. Women's Secret is a great example of a brand that takes care of its existing customers through a loyalty program . Customers can accumulate WowMoney with each of their purchases and enjoy additional benefits such as exclusive promotions.
marketing-strategy-example-Wow 5) Coca-Cola and the Red Cross: solidarity and brand responsibility The best brands know that it is essential to contribute to the communities to which they belong through solidarity actions . For example, Coca-Cola has supported the Argentine Red Cross to fight against covid-19, allocating funds to buy health security items and equipment. The campaign, called "Argentina needs us", has distributed more than 230,000 biosafety items to more than 30,000 health professionals throughout the country. 6) Nike: commitment to values Another key to the