Advertising Continue reading below An easy way to do this is to figure out where the gaps are in their keyword strategy and create your own content designed to rank for those missing terms. You might be thinking, "I don't have time to dig through all of my Photo Background Removing competitors' web pages!" This is a valid point. Me neither, and that's why I use tools to make the job easier. I was introduced to Screaming Frog a few years ago by my good friend Alan Bleiweiss, as a more efficient Xenu replacement for website crawling. Since then, it has saved me a lot of time and effort. Start by exploring your competitors' websites, then export the data as a CSV file. Next, delete everything except the data in the title column, save it as a new CSV, and transfer it to a tool Photo Background Removing to create a tag cloud to show a consolidated view of their content topics, which you can then compare to your own keyword research. to spot missed opportunities.
Word cloud with keyword related tags Advertising Continue reading below Personally, I find it best to run this data in two different ways: Run each of your competitor's CSV files through a tag cloud tool individually. Merge your competitors into a Photo Background Removing single CSV and run it through a tag cloud tool. This helps you see the big picture while prioritizing the order of topics you produce content for. Depending on the volume, distribution, and variety of topics, you may need to adjust settings to produce actionable insights for this keyword strategy. Plan voice search With technologies like Google's voice search, Apple's Siri, and Amazon's Alexa, voice search is poised for explosive growth. In fact, Google recently announced at I/O that 20% of all queries on Photo Background Removing mobile devices are voice searches, and ComScore estimates that number will reach 50% by 2020! Traditional text searches tend to be shorter, between one and three words, while voice searches are more conversational and often between four and nine words.
They are often characterized by words such as who, how, what, where, why and when, in the hope that search engines will provide an answer to their specific question rather than simply sending them to a website to find out. by themselves. . Advertising Continue Photo Background Removing reading below This means that your strategy should go beyond keywords and expand into the semantics behind a search that would lead a visitor to your website. For example, an HVAC company would clearly want to rank for the term “heater repair” because that's a term a searcher would use in traditional desktop search, but a similar query on a mobile device would likely look quite different. Photo Background Removing Maybe something like "why does my radiator smell like it's burning?" The key to this strategy is to incorporate a more conversational tone into your content. Think about how your customers communicate with you.