To build on that a bit, is there anything you're hoping to see someone Industry Email List talk about specifically about what they've been up to with their team when you review the entries in 2020? MVW: Every year is a blank slate, because every year there's kind of a big challenge of the year. I think some of the big challenges this year have been some Industry Email List of the tectonic shifts in how Google and Microsoft are targeting at the keyword level in particular; it required a lot of real manipulation in the countryside. These tectonic changes will be significant.
Successful integration or just successful Industry Email List experimentation with automation is going to be huge. I think we're going to see a lot of people show where automation has really shaken things up for them. This would therefore be a second major trend. And Industry Email List the third thing is that as we start to have real attribution issues as cookie policies change and as you know the ability to measure specific things online becomes more and more difficult is how agencies manage this, both to measure performance, overall performance and to communicate it to their clients.
I think those are maybe three big issues this year. Well, that could be 100% wrong. The fascinating part of the judgment is that we will discover that the Industry Email List leaders of this industry may have been killing with other kinds of really fascinating issues that will blow our minds too. So not to be a Debbie Downer here, but I have to assume you've seen a few rough submissions along the way. What makes Matt Van Wagner cringe when reading an entry for Industry Email List Agency of the Year? MVW: Oh,