Jun 27, 2022
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If the principles and data on which the efforts were based are incorrect or misunderstood, the results can be as catastrophic as if the campaign had simply failed. Following one guiding principle is all it takes to really avoid the biggest problems: understanding what Shadow Making you want and understanding a path to get there. Wanting more traffic in and of itself is not a goal; wanting more conversions and revenue is. Focus on that, and when communicating strategy, make sure the discussion is about those business goals and not an abstract idea that, if misinterpreted, could lead to Shadow Making unsupportive actions and efforts. really the company but which respond technically. the instructions given. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. I'm referring Shadow Making to. In other situations, people may focus out of the gate on a single vanity term as opposed to a more diverse (read: natural) spread of terms. If nothing else, it may be useful to remember the following: Diversity is security. All things being equal, it's better to have 100 phrases each driving 10 visitors than one phrase driving 1000. As algorithms evolve, you'll be less affected by the whims of Google. Don't fix your ranking against your competitors for one phrase - make sure you make the right keyword Shadow Making decisions to maximize your ROI and resources. Myth Keyword tools are accurate Bringing people to reality is often a sad but necessary task. Many potential customers include in their initial emails the incredible search volumes for the phrases they are thinking. What the strategies you're deploying are likely to drive so you can adjust and focus based on your business goals, and not your arbitrary traffic goals. Myth : It's important to outperform Shadow Making your competition I can't even count the number of times I've been contacted by both clients and prospects with the statement, XYZ Company is above me. We are better than them and we have to outclass them. OK… let's take a moment and wrap our heads around what is really Shadow Making being said here. Although the statement sounds logical, what is actually being said is: XYZ Company is above me for the phrase I searched for . We are better than them and we need to divert all energies from pursuing ROI goals and focus on a single phrase of vanity . What we need to remember is that none of this is actually about ranking a specific phrase.